Emotions through colour

Most of us are not aware of the effects that the visual world has on our senses and feelings; for example blue is considered beneficial to the mind and body, it slows human metabolism and produces a calming effect. Red is a very emotionally intense colour, enhancing human metabolism, increasing respiration rate, and raising blood pressure.

These emotions can be altered significantly depending on the saturation, or depth of colour, but the basic principles are worth considering when deciding on your colour scheme.

redRed is associated with energy, power and passion.

pinkPink is fun, lively and feminine.

orangeOrange stimulates creativity, encouragement and is invigorating.

yellowYellow is the color of sunshine and is associated with joy, happiness and the intellect.

blueBlue represents the sky and water. It is associated with wisdom, confidence and calm.

greenGreen suggests nature, harmony, freshness and fertility.

purplePurple is associated with royalty. It symbolizes power, nobility, luxury, and ambition.

whiteWhite denotes light, purity and cleanliness.

blackBlack stands for strength and authority; it is considered very formal, elegant, and prestigious.